ecns [expanded by feedex.net]: Spring Festival ushers in fierce competition in film market

ecns [expanded by feedex.net]

ecns

Spring Festival ushers in fierce competition in film market
http://www.ecns.cn/business/2015/02-19/155452.shtml
Feb 19th 2015, 01:56

2015-02-19 10:56 Xinhua Web Editor: Si Huan


Up to eight Chinese homegrown films will be shown on the first day of the Lunar New Year, making the seven-day holiday one of the most competitive period ever in China's film industry.


Four big budget productions with big cast, Jackie Chan's Dragon Blade, Chow Yun-Fat's The Man from Macao II, Jean-Jacques Annaud's Wolf Totem and fantasy adventure film Zhongkui: Snow Girl and the Dark Crystal, all chose Thursday as their opening day.


With the addition of two reality TV show-turned movies, an animated feature film and a Hong Kong film, viewers will find it hard to decide which one to pass the time during the holiday.


Expectations are high on these films to snatch a larger box office than last year as there are no major Hollywood films as challengers until the Feb. 28 screening of Disney's Big Hero 6.


Three movies raked in a record 1.45 billion yuan (231.7 million U.S. dollars) in last year's Spring Festival holiday as China's second-and-third tier theaters sold more movie tickets during the holiday as a result of more homecoming viewers going to the cinema.





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