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China to create top adult brands
http://www.ecns.cn/business/2016/04-15/206829.shtml
Apr 15th 2016, 09:21
Friday Apr 15, 2016
China will tap its industrial design and integration with smart technologies such as virtual reality to produce its own world-class brands of adult products in one or two years, Shanghai Daily learned at the China Adult-Care Expo, which opened yesterday.
More than 95 percent of global adult products are made in China and at least 70 percent of them are designed in the country. But high-end brands come from the United States, Europe and Japan though they are made or designed in China.
"Chinese firms have advanced industry design and high-tech development abilities, as well as relatively low talent cost," said Lin Degang, chairman of Chunshuitang, who is also a veteran in the adult product industry.
Changzhou-based Chunshuitang, which sells intelligent adult products online, plans to expand into overseas markets including the US and Europe this year. The firm is expected to sell products valued at 30 million yuan (US$4.6 million) this year, according to Lin.
Chunshuitang plans to list on the over-the-counter board around July.
During the show which is held till Sunday, firms displayed latest design and technologies in the industry, covering wireless connection, automatic vibration and VR.
UKN, a startup founded in 2015, will offer VR products "within several months" to improve user experience. Baofeng.com, China's biggest VR glass vendor, also displayed their products in the booth of partners in the show.
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