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Boom in ads fuels Baidu's strong growth
http://www.ecns.cn/business/2015/05-12/165065.shtml
May 12th 2015, 02:24
China's leading search engine Baidu is one of the fastest growing media owners worldwide this year as it taps the boom in China's advertisement market, a latest study shows.
Google has benefited from a wider adoption of smartphones and tablets globally and retained its top position, followed by Walt Disney Co and Comcast, according to media agency ZenithOptimedia's annual Top Thirty Global Media Owners report released yesterday.
Baidu's growth was propelled by the overall bullish advertising market and its improvements in search technology, helping it to jump to 14th spot from 28th last year by global media income ranking, ahead of rivals Yahoo in 18th and Microsoft in 21st.
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